Like many successful skate and surf brands, RVCA was born in someone's garage. This time it was in 2001 in Costa Mesa, California in the garage of Pat Tenore. The founder of RVCA grew up in the disadvantaged Mission District in San Francisco. He spent most of his youth surfing and skating and got his first surf sponsorship deal at 14. After that, things only went uphill for Tenore. At the age of 20, he decided to take the plunge and founded RVCA (which was invented on the back of a napkin). At Revert 95, we sell RVCA men's clothing and caps online and in our shop. In the assortment you will find RVCA t-shirts, jumpers, shirts, short trousers, hats and caps. The RVCA clothing collection is seasonal and changes throughout the year. Please check the site for the current RVCA clothing stock.
RVCA connects different subcultures
The difference between RVCA and other big skate and surf brands is that RVCA doesn't just focus on skate and surf culture. Well-known and lesser-known athletes are ambassadors for RVCA, such as MMA athlete BJ Penn or Jiu Jitsu star Lucas "Loucura" Leite. In addition, RVCA sponsors beginning and established artists with its Artist Network Program. The goal of RVCA is to bring different subcultures together. This philosophy and interest is reflected in the designs of the clothing.
RVCA is pronounced as Roeka in the Netherlands. The V in RVCA is actually a U. The name is a creative corruption of the Greek word for clothes. There are also two different fonts used in the logo, namely 'lambda' and 'roman'.