Obey Clothing is currently the leading label in the streetwear world. Never flat or commercial, but blessed with a perfectly developed sense of trends, Obey leads the way in the street fashion scene. Obey draws inspiration from music, skateboarding, visual art and the imagery of propaganda, marketing and politics. These influences come together in a beautiful way in Obey's wearable and stylish clothing, that has conquered the world in record time. At Revert 95, we have an extensive collection of Obey clothes since day one. t-shirts, jumpers, trousers, jackets, caps and accessories.
Obey Clothing History
The story of Obey Clothing is all the more remarkable when you consider that the brand has only been in business since 2001. In that year, the brand made a modest start under the leadership of artist Shepard Fairey. However, Shepard himself had already been at it for a while. In 1989, he made a few stickers as a joke, which he distributed and handed out among his friends. The stickers featured the image of wrestler Andre the Giant and the text "Andre the Giant has a posse". This sticker design would later prove to be the impetus for Shepard's worldwide 'Obey' street art campaign. In the early 1990s the stickers could be seen in cities all over the world. In 1994, a court ruled against Shepard for using Andre the Giant's name and image. Shepard did not take this lying down and created a more stylised version of Andre's face, with the text "obey"; the logo that is now known as the Obey Icon Face.
Ideology of Obey
By ordering people to obey with biting sarcasm, Shepard wants to challenge people to take their fate into their own hands. But the slogan 'Obey' is not just a parody of propaganda, it is also an homage to the OBEY signs from the 1988 cult classic 'They Live'. The Obey campaign is rooted in the DIY counterculture of punk and skateboarding, but is also influenced by the imagery of popular culture, commercial marketing and political communication. These influences can also be seen in Shepard's other work, such as the iconic 'Hope' poster he created in 2008 for the campaign of then-presidential candidate Barack Obama.
Obey Clothing Establishment
The Obey clothing line, founded in 2001, offered Shepard a new platform to spread his art and message to even more people. The clothing is heavily influenced by classic army garb, work wear basics, and the cultural movements that inspired Shepard's work. Together with designers Mike Ternosky and Erin Wignall, he creates garments that convey his influences, ideals and philosophies.