Primitive skateboards, headwear and clothing online
Primitive skateboards is the skateboard brand of living skateboard legend Paul Rodriguez. P. Rod is considered one of the most influential pro skaters ever, but always dreamed of doing something for the sport beyond that. With the creation of Primitive, that dream finally became a reality in 2014. Primitive Skateboards is in fact much more than just another skateboard brand, turning the business model of traditional skateboard brands upside down.
Primitive Pro team
In a time when individual pro skaters have more followers than the big brands and magazines, skateboarders have become brands themselves. According to P. Rod, the fact that big brands determine everything and pocket the profits is a thing of the past. That's why Primitive team riders Nick Tucker and Carlos Ribeiro get all the space they need to develop themselves, and they pocket most of the profits from the products with their name. In the future, Primitive should become a kind of distributor of individual skateboard brands. But even if you are not interested in the brand philosophy, you should keep an eye on Primitive. The brand distinguishes itself with very cool graphics and high quality boards.