Generic Surplus brings you unique, handcrafted shoes for every occasion. Based in Los Angeles, the brand reflects the city's versatility: from the modern cityscape, desert and sea to the music, art and fashion scenes that the brand and its wearers are so connected to. The wearable shoes have clean, refined silhouettes and possess an elegant simplicity, without compromising on quality or impeccable design. The Generic Surplus designs are a cross between trainer and dress shoe, but the style of the 'Generic' shoes is determined more by the individual wearer and their sense of style than by the designs themselves. The shoes exude attitude and individuality, but the wearer doesn't need any famous brands or flashy logos to look good. That is why Generic Surplus shoes only feature a subtle logo on the heel. In other words: Generic Surplus honours individuality and makes the ideal shoes for men who are confident enough not to go along with conventions and conformity. You may also know Generic Surplus from the shoes they made in collaboration with Obey.
