Revert 95 | Brand of the Week | Reef
As the brand of choice for travellers and surfers, Reef is very concerned about the preservation of our planet. Reef tries to minimize its CO2 emissions and does not use toxic PVC in its products. But Reef goes one step further; the Redemption programme stands for all the environmentally and socially responsible initiatives that Reef puts into practice.
Products
The products in Reef's Redemption line go beyond the eco-friendly basics that Reef uses in its other products. The materials used range from organic fabrics to recycled EVA and sustainably produced materials from developing countries.
Volunteering
Every Reef employee is given paid time off to volunteer with a non-profit organisation of their choice. These can be environmental organisations or humanitarian causes.
In-house efforts
Reef tries to keep the CO2 footprint of its head office as small as possible. Methods implemented range from paperless meetings to banning plastic water bottles and using solar power and efficient lighting.