Timeless, refined and powerful. That is how the owner of Electric - Eric Crane - likes to describe the brand.
Inspired by the skate, surf, snow and music culture of sunny San Clemente, Electric started designing sunglasses in 2000. Soon, snowboard goggles, clothing and accessories were added to the collection.
Electric owes its iconic lightning logo to its roots in the action sports industry. They don't sit still either, because they keep coming up with cool innovative products.
They have recently developed OHM lenses. OHM's main focus is on protecting the eye and the surrounding skin. The lenses protect you from harmful HEV radiation and reduce the risk of crow's feet around the eyes. The lenses are equipped with synthetic melanin, which ensures that 98% of blue light is blocked. These new OHM lenses offer vivid images with clarity, contrast and depth.
These glasses are found in many of their models. Check out the well-known Knoxville or Swingarm, for example. Classic models with high-quality Italian handmade designs and colourful lenses.
Do you already have a cool pair of sunglasses for the summer? Check out the new Electric collection online or in the shop.