Doom Sayers was born from the mind of pro skater Omar Salazar (known from Nike SB). With his skateboard company, the charismatic skateboarder, who has had quite a few negative experiences with his sponsors in the past, wants to show that you can also use the negative energy of people who doubt you against them. According to Omar, this is also the message of Doom Sayers' iconic Snake Shake logo, in which a snake bites the thumb of one hand while shaking hands with the other. In an interview, he explained what the logo stands for: "We say, oh, you think I won't do it? Yes? Just watch. And then bam, we strike!" Besides Omar, the Doom Sayers Club consists of all-terrain slayers like David Clark, Brad Cromer and Grant Taylor. Doom Sayers mainly makes clothing and accessories. In collaboration with Independent Doom Sayers also launched a series of trucks, T-shirts and a cruiser.
