Obey Clothing is currently the leading label in the streetwear world. Never vulgar or commercial, but blessed with a perfectly developed sense of trends, Obey sets the tone for the street fashion scene. Obey draws inspiration from music, skateboarding , visual art, and the visual language of propaganda, marketing, and politics. These influences beautifully merge into Obey's wearable and stylish clothing, which has conquered the world in record time. At Revert 95, we've been selling an extensive collection of Obey sweaters ,t-shirts,jumpers,pants,jackets,caps , andaccessories since day one .
Obey Clothing history
The story of Obey Clothing is all the more remarkable considering the brand has only been around since 2001. That year, the brand had a modest beginning under the leadership of artist Shepard Fairey. However, Shepard himself had already been at it for a while. In 1989, he created a few stickers as a joke, which he distributed and handed out to his friends. The stickers featured the image of wrestler Andre the Giant and the text "Andre the Giant has a posse." This sticker design would later inspire Shepard's global "Obey" street art campaign. In the early 1990s, the stickers could be seen in cities around the world. In 1994, a judge banned Shepard from using the name and image of Andre the Giant. Unwilling to give up, however, Shepard created a more stylized version of Andre's face, accompanied by the text "obey"; the logo now known as the Obey Icon Face .
Obey's ideology
By commanding people to obey with biting sarcasm, Shepard aims to challenge them to take charge of their own destiny. But the "Obey" slogan isn't just a parody of propaganda; it's also a tribute to the OBEY signs from the 1988 cult classic "They Live." The Obey campaign is rooted in the DIY counterculture of punk and skateboarding, but is also influenced by the visual language of popular culture, commercial marketing, and political communication. These influences are also evident in Shepard's other work, such as the iconic "Hope" poster he created in 2008 for then-presidential candidate Barack Obama's campaign.
Obey Clothing founding
The Obey clothing line, founded in 2001, offered Shepard a new platform to share his art and message with even more people. The clothing is heavily influenced by classic military uniforms, workwear basics, and the cultural movements that fueled Shepard's work. Together with designers Mike Ternosky and Erin Wignall, he creates garments that reflect his influences, ideals, and philosophies.
